Basic Statistics
- Established: April 2005
- Franchisees: 14 current, 2 sold by franchisees, 0 bankrupt
- Turnover: Around $10 million
- Countries Present: 14
- Courses Offered: Over 2000 (excluding translations)
- Employees: Over 110 full-time or equivalent, 2000+ subcontractors
- People Trained: Over 230,000
- Average Group Size: Around 5 participants
Management Structure
- Franchisor (incorporated in the UK, China, Poland)
- Master Franchisees
- Franchisees
- Franchisee Employees
History
- Founded by Bernard Szlachta in Poland (2005)
- Started UK activities (2007)
- Formalized as a franchise (2009)
- Expanded to the US (2012), Canada and Germany (2014), China (2015), India (2016), Hong Kong (2018), Singapore, Japan, Dubai (2019), and relocated Chinese HQ to Zhuhai (2022)
Strategic Plan and Goals
- Long-term growth includes maximum franchisees in various countries:
- China: 100
- Europe: 40
- UK: 5
- Ireland: 2
- US: 20
- Canada: 5
- Australia: 5
- India: 30
- Japan: 5
- South Korea: 5
- Middle East: 15
- Latin America: 10
- Africa: 20
- Targeting development in countries with relatively stable governments.
Pricing Strategy
Public course prices depend on factors like the number of people, booking time, location, etc. The mathematical model will be explained during initial training. Typically, profits are split 60% for service providers and 40% for franchisees, adjustable based on local markets. Ultimate prices are decided by the franchisee.
Major Competitors
- New Horizons
- Learning Tree
- Global Knowledge